Enter your website URL and our AI will analyze your brand voice to find your celebrity match. Are you more Steve Jobs or Snoop Dogg?
Take a 5-minute brand personality quiz. Get your brand's voice mapped to a celebrity match with actionable writing guidelines. A guide your whole team uses the same way every time. No more arguing about tone. No more inconsistent content.
Enter your website URL and the quiz scans your homepage copy, headlines, CTAs, and overall messaging tone. It maps what it finds against established brand voice frameworks and archetype models. Within minutes you get a detailed voice profile: formality level, energy, personality type, vocabulary patterns, and sentence rhythm.
The result is a celebrity voice match that makes your brand personality concrete and shareable. Instead of abstract adjectives like "professional yet approachable," you get a reference point your entire team understands instantly. That clarity speeds up content reviews, onboarding new writers, and maintaining consistency across channels.
Every analysis includes actionable tips for leaning into your voice strengths, vocabulary do/don't lists, and a sample headline rewritten in your detected style. Use these outputs as the starting point for a formal brand authority strategy.
The quiz evaluates five core voice dimensions. Formality tracks whether your copy reads as casual, professional, or formal based on word choice, contractions, and sentence structure. Energy measures pacing: short punchy sentences score as energetic, while longer measured ones register as calm. Personality captures whether you lean playful, serious, or bold based on emotional triggers and humor usage.
Beyond those three axes, the quiz also evaluates vocabulary sophistication and audience alignment. Vocabulary sophistication checks reading level, jargon density, and industry-specific language. Audience alignment compares your tone against what typically resonates with your target market. A B2B SaaS company using slang that works for a DTC fashion brand gets flagged. These dimensions work together to build a complete picture of how your brand sounds to the people reading it.
Each dimension feeds into your archetype match and the specific writing guidelines you receive. The goal is not a label for its own sake. It is a set of rules your conversion copy team can apply immediately.
Start by running your site through this quiz to get a baseline. The celebrity match gives you a shorthand, but the real value is in the voice profile breakdown. From there, document three to five voice traits with concrete examples of what you would and would not say. "Confident but not arrogant" means nothing without examples. "We say 'here's how it works' not 'our proprietary methodology leverages'" means everything.
Next, audit your highest-converting pages. Look at what voice traits they share. Pull the exact phrases, CTAs, and opening lines that drove results. Build a swipe file from your own winners, not from competitors. Your voice needs to reflect how your actual customers respond, not how someone else's customers respond.
Finally, test it. Run your revised copy through the Headline Scorer or Hook Rater to validate that your new voice direction performs. Voice without performance data is just opinion. Voice backed by engagement metrics is strategy. Check your positioning alignment too, because voice and market position need to reinforce each other.
Measure how effectively your brand voice translates into perceived authority and trust in your market.
Ensure your brand voice aligns with a clear, differentiated market position.
Test whether your social media hooks match the brand voice profile identified in your quiz results.