Enter your business details and the optimizer scores your Google Business Profile across completeness, categories, description quality, photos, reviews, Q&A, and posting frequency. Each dimension gets a score plus a priority-ranked list of fixes. Complete profiles attract 70% more visits according to Google's own data. The tool checks whether your listing has the basics covered (hours, phone, website) and whether you're using the advanced features most businesses skip: attributes, service areas, product catalogs, and weekly posts. You get a personalized checklist you can work through in an afternoon. Pair it with the Homepage Auditor to make sure the page your GBP links to actually converts the local traffic you're about to drive.
Local SEO starts with a fully optimized profile. Here's what the tool checks and what Google rewards:
Your GBP is the foundation, but local rankings depend on your entire web presence. Consistent NAP (name, address, phone) across directories matters. So does the content on your actual website. Run your main pages through the SEO Content Analyzer to check that your location pages target the right keyword density and have proper schema markup. Build trust signals on your homepage with reviews, certifications, and awards. The Brand Authority Analyzer can tell you where your credibility signals stand relative to local competitors.
Check your Google Business Profile. Get a score and a priority list of fixes. Local search isn't complicated. Complete profiles outrank incomplete ones. That's it.
Optimize the website that your Google Business Profile links to for maximum conversion of local visitors.
Strengthen the SEO of your website content to complement your local search visibility.
Build the online brand authority that supports stronger local search rankings.